Dashboard
/
2025
Product analytics that answers questions in plain language instead of fifty charts.
Client
Orbit
Role
Senior product designer
Year
2025
Duration
5 months
Team
Design lead, 6 engineers
Outcomes
3 questions
Answered on the first screen
1 click
From any number to the events behind it
The problem
Orbit had every chart a product team could want, and most customers used three of them. Support tickets kept asking the same thing: where do I see whether this feature worked?
What I did
I rebuilt the home view around questions instead of reports. Did this release move retention? Where do new users drop off? Each answer is a sentence first and a chart second.
Making numbers traceable
Every figure can be opened to show the exact events and filters behind it, so nobody has to trust a number they can’t check.
What changed
Teams started sharing links to answers in Slack instead of screenshots of charts, and onboarding calls got shorter.
How it came together
Scroll through the four steps
01 / 04
01 / Step
Map the questions
Support tickets and sales calls became a list of the twelve questions customers actually ask. Three came up in almost every one.
02 / Step
Answers first
Each question gets a sentence answer at the top, with the chart underneath for people who want to dig.
03 / Step
Make it traceable
Every number opens into the exact events and filters behind it, so nobody has to trust a figure they can’t check.
04 / Step
Ship in slices
Released one question at a time to a beta group, measuring how often answers were shared.
Answered on the first screen
From any number to the events behind it
Design decisions, annotated
Hover or tap the numbers
Old reports vs answer view
Drag the handle, or use arrow keys
Key insight
