Brand + web
/
2024
One booking site for six boutique hotels that each needed to feel like themselves.
Client
Haven Stays
Role
Designer and Framer developer
Year
2024
Duration
8 weeks
Team
Solo, with a copywriter
Outcomes
6 hotels
One CMS, six distinct looks
The problem
Haven ran six small hotels with six old websites. Guests bounced between them trying to compare rooms, and the team updated prices in six places.
What I did
One Framer site with a shared system underneath and a different colour, photo style and voice on top for each property. Rooms live in a single CMS, so a price change happens once.
Booking by feeling
The homepage asks what kind of stay you want, quiet, social or slow, and leads with the hotels that fit, before any dates or prices.
What changed
The team edits everything themselves now, and guests spend their time choosing a place instead of finding one.
How it came together
Scroll through the four steps
01 / 04
01 / Step
Six hotels, one system
An audit of six old sites showed the same pages built six different ways. One shared structure could serve all of them.
02 / Step
A mood for each
Each property kept its own colour, photography and voice on top of the shared system.
03 / Step
Book by feeling
The homepage asks what kind of stay you want before it asks for dates.
04 / Step
Hand it over
Rooms and prices live in one CMS, so the team updates everything without a developer.
One CMS, six distinct looks
Design decisions, annotated
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Photography, before and after
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Key insight
