Brand + web
/
2024
Identity and storefront for a ceramics studio that sells in small batches.
Client
Kiln Studio
Role
Designer and Framer developer
Year
2024
Duration
5 weeks
Team
Solo
Outcomes
5 weeks
From brief to live store
The problem
Kiln sold through Instagram DMs. Each new batch meant a weekend of replying to messages and tracking payments in a notebook.
What I did
A small identity built on the studio’s own glaze colours, and a Framer storefront organised around drops. Each batch gets a date, a short story and a waitlist.
Writing the drops
Product pages lead with how a piece was made and how to use it, in the founder’s words, before size and price.
What changed
Drops run themselves now. The founder spends the weekend at the wheel instead of in her inbox.
How it came together
Scroll through the four steps
01 / 04
01 / Step
From DMs to drops
Every batch used to mean a weekend of Instagram messages. The new store is organised around drops.
02 / Step
Glaze-led identity
The palette comes straight from the studio’s own glazes, so the brand looks like the pots.
03 / Step
Make the wait fun
Each drop gets a date, a short story and a waitlist, so sold-out feels like part of it.
04 / Step
Founder-edited
Product pages are written in her words, and she updates the store herself.
From brief to live store
Design decisions, annotated
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Product shots, before and after
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Key insight
